why did they take alfa romeo off the north american market 13 years ago?
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why did they take alfa romeo off the north american market 13 years ago?
by vicky » Tue Jan 17, 2012 4:25 pm
im doing an advertising project on alfa romeo and i need to know what was wrong with it 13 years ago...
the objective of our project is to "find the problem and solve it" with appropriate marketing strategies
the objective of our project is to "find the problem and solve it" with appropriate marketing strategies
- vicky
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Re: why did they take alfa romeo off the north american market 13 years ago?
by kristen » Tue Jan 17, 2012 5:00 pm
Alfa Romeo had developed a reputation for shoddily-built products in the 1970s and 1980s. The negative effect on their sales was significant, and it became unprofitable for Alfa Romeo to maintain a distribution network in North America in the 1990s due to the lack of new sales.
- kristen
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Re: why did they take alfa romeo off the north american market 13 years ago?
by edith » Tue Jan 17, 2012 5:05 pm
True but in the next three or so years they will be coming back
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- Joined: Fri Jan 06, 2012 4:14 pm
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